Friday, September 16, 2011

Make Money With Facebook?

Can you make money with Facebook, Twitter, LinkedIn and other social media? Five experts answer that pressing question and several more at the Social Media Panel Discussion and Business Breakfast presented by 914Inc Magazine. I'll be moderating the panel and asking the social media pros the things business owners need to know in order to use these tools effectively--and profitably.

This FREE event is Tuesday, September 27, 7:30 to 9 AM at Antun's of Westchester, 35 Valley Avenue, Elmsford, NY. Tickets are limited, so RSVP by September 20.

Here's the panel that will answer your questions about making social media work for your business:

Tara Carraro
Senior Director, Corporate Communications, Heineken USA
In this capacity, she is responsible for developing internal and external communications strategies and programs, reputation management, crisis preparedness, consumer affairs and executive communication. Tara is also responsible for providing strategic counsel and guidance to Heineken USA's brand teams on the use of social media consistent with the Company's guidelines and marketing codes, and she successfully managed the Company's first crisis involving social media. In addition, Ms. Carraro oversees the use of social media in responding to consumer inquiries. Prior to joining Heineken USA, she served as Director, External Communications for Altria Corporate Services, Inc. In this role, she was responsible for developing external communications strategies and plans, along with the execution of both the paid and earned components. Ms. Carraro was also responsible for the development and day-to-day management of programs and strategies to enhance the reputation of Altria Group, Inc.

Chris Cornell
“The Twitter Professor” and Owner of
Chris S. Cornell was named “Social Media Guru for 2010″ by Westchester Magazine. Here is what they had to say: Can’t tell your Twitter from your Tumblr? Through his website,, Chris S. Cornell helps people and businesses not only make sense of the crazy social media jungle—but he teaches them how to have fun there, too, by trying to get us all online together as a community. “My original goal with social media was to use it for the benefit of my business,,” he says. “Along the way, I saw how useful social media could be for individuals, organizations, and businesses. There has been a surge in the use of social media in the Westchester area. I believe we’ve hit the tipping point.” And Cornell is leading the way!

Michael Perry
Chief Product Officer (and “Social Media Guru”) of House Party, Irvington
As Chief Product Officer, Perry is responsible for House Party’s product vision, design and development, as well as product marketing and management. He has extensive experience in marketing and product development, as well as technical training in analytics, with a specialty in econometrics. He combines this experience and training with a strong research background in human behavior and human cognitive development. This unique talent set is the basis from which he has developed truly innovative marketing strategies and programs for some of the world’s largest brands.

Prior to joining House Party, Perry spent over 20 years on the client side, leading strategy, product, marketing and data analytics teams. Most recently, he served as Senior Vice President of Marketing, Brand Strategy and Emerging Technology at Story Worldwide, a global content marketing agency. He successfully implemented new branding and business initiatives, which resulted in building new revenue and retaining current receivables of $17 million for the agency. He has also established himself as a leader in the social media marketing space, creating social media and storytelling approaches, tools and methodologies at Story, and as a major contributor to the Online Marketing Blog Network. Prior to his experience at Story, Perry held strategic marketing positions at Wyndham Worldwide/Group RCI, JPMorgan Chase & Company, Bertelsmann AG (BMG), Citibank and Time Warner.

Kris Ruby
President of Ruby Media Group, LLC

A Social Media Marketing & Public Relations agency, RMG “socializes” businesses for Web 2.0 and helps companies adapt traditional marketing into social media platforms. RMG specializes in social media optimization, personal & corporate branding in real time and optimized PR. By utilizing various social media platforms including Facebook, Twitter and LinkedIN, RMG creates online visibility for her clients and increases overall branding awareness by enhancing their brand image in Web 2.0 communities.

Kristen founded RMG with the goal of opening the vast potential of Social Media on the web to companies wishing to build relationships, grow and profit from Web 2.0. Kristen is at the epicenter of the social media marketing world and frequently speaks to businesses and associations on new media and viral marketing. She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks. Kristen was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization and was chosen to speak on personal brand authenticity at Microsoft.

Kristen graduated from Boston University’s College of Communication with a major in Public Relations and a minor in Sociology. She is also the Director of the” Girls In Tech” social media mentorship program, created to encourage girls to enter the field of social media marketing. She has partnered up with some of Westchester’s most reputable PR and marketing agencies as their New Media Specialist on social media campaigns, including Giles Communications and DataKey Consulting. Kris has filmed segments on personal branding, social media overload, and how social media is impacting dating on ABC Good Morning CT and NBC. Kris is also a columnist for JMAG & Inside Chappaqua Magazine on social media/ branding and was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars for 2010.

Nancy Shenker
Founder/CEO, theONswitch

Since starting theONswitch in 2003, Nancy A. Shenker has helped a wide range of businesses launch, re-brand, and flourish. Prior to starting her venture, she worked in various business development and marketing positions and is experienced in all media and in small- and large-scale marketing. She started another business, a publishing venture called in 2010.

Her expertise is in business start-ups and transformations and she has an extensive track record in growing businesses through creative new solutions. Although Nancy was raised in the “traditional” media era, she has embraced the web and social media and is fluent in all forms of online media and uses them to build brands and revenue. theONswitch has succeeded in using combinations of “old and new media” to deliver huge increases in lead volume and sales for a variety of businesses, including real estate, food, retail, and others. Her process is based on four key steps — Imagine, Focus, Buzz and Profit.

Among her corporate accomplishments is the launch of Citibank’s Connecticut branches. She also developed a proprietary database system to identify new retail customers, researched and launched numerous new products/services, played a lead role in MasterCard’s “Priceless” campaign roll-out and managed event marketing for the world’s largest producer of business trade shows, spanning 40 industries.

She holds an AB in English and Psychology from of the University of Michigan in Ann Arbor and a Graduate Diploma in Book Publishing from New York University. She also completed Kellogg’s Executive Communications program at Northwestern University.

Nancy is a Contributing Editor for the New York Enterprise Report and Canada Camps magazines. She has been published and quoted in The New York Times, Smart Money TV , aol, Business Week,, the Associated Press syndicate, The Stamford Advocate, the Westchester Business Journal, AT&T’s and Lowe’s websites, and other publications. She also publishes three blogs – theONblog, Hippy to Wiki and Show Girl Talk and a series of marketing and business tips, which can be found at She serves on the Board of Yonkers Partners in Education.

RSVP via email to or call (914) 345-0601 ext 146. Hurry--tickets are limited!

Dave Donelson distills the experiences of hundreds of entrepreneurs into practical advice for small business owners and managers in the Dynamic Manager's Guides, a series of how-to books about marketing and advertising, sales techniques, motivating personnel, financial management, and business strategy.

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