Closing the sale is the most misunderstood of all the selling skills. It’s also probably the most over-rated. But there’s no mystery involved. Just make the goal of every sales call to leave a happy customer behind. If you concentrate on sound communication and long-term relationships, you’ll find it easy to ask for the order.
Approach closing opportunities with the idea that every sales call should give the customer yet another reason to do business with you—again. It’s a pro-active, pro-customer way to look at your job. When it comes time to ask for the order, it’s easy!
“Fear Of Closing” takes the mystery out of the process and puts closing the sale into the context of improving your customer relationships.
“Buying Signals” explains how to recognize buyer behavior that says they’re ready to make a commitment. That’s the time to ask for the order.
“Closing Techniques” explores some of the standard approaches to making the sale happen—as well as some you might not expect.
Dave Donelson distills the experiences of hundreds of entrepreneurs into practical advice for small business owners and managers in the Dynamic Manager's Guides, a series of how-to books about marketing and advertising, sales techniques, hiring, firing, and motivating personnel, financial management, and business strategy.
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