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The Dynamic Manager's Handbook Of Sales Promotions offers 23 ad campaigns tested by businesses just like yours. Each idea includes step-by-step instructions as well as helpful do's and don'ts--including how to get others to pay for them! Use these ideas as is, adapt them to fit your business, or present them for staff brainstorming. They'll pump up sales today and build your customer base long term.
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Dave Donelson distills the experiences of hundreds of entrepreneurs into practical advice for small business owners and managers in the Dynamic Manager's Guides, a series of how-to books about marketing and advertising, sales techniques, hiring, firing, and motivating personnel, financial management, and business strategy.
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